New Normality Post COVID19

Post Pandemic Covid19 new normality allowed us to feel a sense of urgency to fully protect our health, safety, and value our freedom and lives, and hopefully we had learned to respect our planet. The main characteristics that we are looking for in our clothing are: durability, easy-to-wear items to help us navigate a cyclical chain of events, as we are no longer willing to waste time and money on clothing that offers otherwise. Now, we have been forced to admit it.

The economic crisis that has been imposed on us after Pandemic Covid19 has left us without disposable income to accumulate fast fashion trends. Therefore, we will have to invest into more essential products and be more creative with what we already have.

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Skin Electronics Project by Mashua Project and Animai Studio

The return to arts and crafts at home:

According to Luxiders Magazine, all above means the return to sewing skills, products made to last rather than made to wear for a minute, creative concepts of reinvention, and the art of costume swaps. Also, core values ​​such as respect for craftsmanship, the need for collaboration, and the antidote for connection will be challenging, since conventional fashion is designed to favor the few beyond immeasurable influence, while subduing the hands behind garments and accessories.

Some examples of these new market trends are the several online tutorials and masterclasses that are being offered through different Social Media platforms in regards of recycling, upcycling, DYI facemasks, face shields, diet planning and recipes, physical trainings among others.

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The redesign of User Experience at private and public areas:

Finally, Hypochondria will be joined by Agoraphobia and Social Claustrophobia, due to current sanitary protocols that have been implemented worldwide. This New Normality may force us to avoid crowds, crowded spaces or those lacking adequate ventilation, which implies a comprehensive redesign of the customer experience in shopping centers, gyms, cinemas, airplanes, cruise ships, beauty salons, schools; etc. Mobility will be a sector widely affected by this trend and consequently the energy sector, due to the consumption of oil generated by this sector. Fashion accessories like foulards, face masks, hoods, vests, and other multifunctional, timeless, minimalist, and durable garments will be around for the years to come.

The collective challenge:

So, what’s next? It’s time to rewrite the narrative. Everyone in the fashion design industry needs to go beyond divisive and individualistic motives; that they take sustainability not as a trend, but as the solution; and that it has come to stay.

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