What is Mashua Project?
Welcome to Mashua Project, we are aimed to promoting the production and commercialization of sustainable fashion items by offering the possibility of interacting on the one hand with Peruvian native cultures and on the other hand with nature.
We are here to improve the quality of life of our suppliers, customers and native communities by offering sustainable fashion products and artistic – cultural experiences and at the same time implementing good sustainable practices in all the processes involved in our supply chain.
- Transcendence with sustainable impact
- Creativity and innovation
- Circular Economy: Reduction, Reuse, Recycling and Recovery of or waste
- Est-ethics: Balance between quality, beauty and social impact.
- Transparency and honesty
- Quality of life for everyone.
- Co-creation and Collaboration
- Sustainability: Conscious, safe and healthy consumption
- Connection: With the natural (Biophilia), the ancestral and identity.
Our brand is inspired by the resilience, adaptability and healing properties of the Andean ancestral tuber of the same name. The Mashua was one of the main sources of nutrition of the ancient pre-Inca and Inca cultures.
It`s inspired by the art of the Shipibo-Conibo native culture of the Peruvian Amazon, our logo’s decorative patterns are characterized by the use of geometric patterns found in the skin of the anaconda, the fish and the plants. This aspect, as well as the association of aesthetics and medicine, material and immaterial, feminine and masculine are present in the kené or kewé.
Mashua Project’s main objective is to produce sustainable fashion and offer intercultural experiences that allow our clients and suppliers to interact with different Peruvian native communities, where traditional and ancestral techniques are still practiced to produce fashion garments and accessories.
Each product created by the Mashua Project program takes us to the stories and myths behind each design, color and iconography, as well to the natural sources from which most of the materials come from.
Encouraging the consumption of sustainable
fashion allows us to enrich each other culturally, feel proud of our cultural
identity and become aware of the vital importance for our planet of promoting
sustainable development at all levels.