Our main mission is to improve the quality of living of our clients and their closest ecosystems. We know that creating awareness through education is key, therefore our aim is to help them prevent accidents, injuries or illnesses by creating and promoting products and experiences related to a regenerative lifestyle.
Mashua Project focuses on the following ecosystems: your skin, clothes, accessories and home/office.
1. Achieve Regenerative Culture through EDUCATION, AWARENESS and AWARENESS,
2. Develop a Regenerative Economy where the principles of Circular Economy, Biodesign and Biomimicry are applied,
3. Design and manufacture safe and healthy products, under a systemic and comprehensive approach with a positive impact on the safety, health and well-being of all the parties involved or stakeholders.
Our brand is inspired by the Mashua, Mashwa or Isaño Tropaeolum tuberosum, a Peruvian tuber native to the Andes, a very resistant plant to frost as it does not require fertile soils, fertilizers, or pesticides; therefore, it’s cultivation is organic. The Incas used to consume rations of Mashua, days before starting a battle and stored this tuber in the Tambos (Inka storage structures).
Therefore, Mashua represents RESILIENCE, STRENGTH and NATURE.
On the other hand, the shape of our logo is inspired by the Shipibo art of Peru, as it is characterized by the use of geometric shapes (kené or kewé) found in anaconda, fish and plants. In order to make designs, it is necessary to consume the plants that manifest the power of the Anaconda, such as Piripiri and Ayahuasca. In kené, aesthetics and medicine come together; the material and the immaterial; the feminine and the masculine.
Then, it’s INTERCONNECTION, RESPECT and AWARENESS of our own regenerative capacity.
Hi, I’m Maja,
My name is Ma. Antonieta Javier R. “Maja”, and I have lived in Barcelona, Spain since 2019. I have an extensive background in tourism, health, safety and environment, as well as in the education sector. About 7 years ago, I founded Mashua Project with the vision and goal to stop being a passive and unconscious consumer and opt for creating awareness of the existent dangers and hazards that we are continuously exposed to, as they are the main cause of different illnesses and accidents.
To be quite frank, it has been a long journey. I survived a terrible car accident and I am a thyroid cancer survivor. When you experience such hard moments in life, you have two options: to get up or give up. I think it’s quite clear what my choice was. Both experiences showed me what’s relevant in this short life. That’s why my main mission is to help other people to prevent accidents, injuries or illnesses by teaching them how to identify the main threats, risks and hazards that they can encounter in their homes, work and nearby ecosystems.
This is where Mashua Project stepped up with a solution. Your closest ecosystems are your skin and your clothes, your second ecosystems are accessories and then there comes your home/office.
Mashua Project is not a fashion brand. It’s an ecosystem itself where I definitely found my purpose by doing what I’m passionate about: research, constant learning and creating awareness by delivering different projects related to a Regenerative Lifestyle and its best practices and solutions.
We believe in the capability of everyone achieving a Regenerative Lifestyle by creating awareness through our regenerative solutions and projects.
In my eagerness to pay proper tribute to the great biodiversity of my country, most of my collections and research projects are inspired by one of my favorite fruits: Goldenberry or Physalis peruviana (Aguaymanto in Spanish).
It’s known that Goldenberries were one of the most preferred fruits by the Inka’s royalty.
Fashion accessories and biomaterials we’re developing reassemble its calix, because Goldenberry’s calix has an inedible husk of a texture like Chinese paper. This calix protects its spherical fruit from external factors that can affect its small and pleasant taste.
Since our clothes are our second skin, we believe that they should provide us with PROTECTION, SHIELDING against EXTERNAL HAZARDS.
It’s important to promote and start working in collaborative environments in such a way that synergies are activated all over the world. Peruvian ancestors knew very well about it, they practiced AYNI (reciprocity or mutualism). Collaboration and co-working are the key for developing sustainable and regenerative communities nowadays, as well as in the future.
Through our experiences, workshops and micro interviews called ¨Capsulas Regenerativas” – we aim to develop Regenerative Ecosystems on all levels.
Interviews: Capsulas Regenerativas
Regenerative Textiles and Materials
Any regenerative designed product starts with a selection of materials and innovative processes that enable us to deliver a sustainable design UX User Experience with a minimalistic, protective and multifunctional approach that provides a healthy and safe ecosystem. We continuously research and look for developing new biomaterials and bio-shades.
Capsulas Regenerativas (Micro-interviews)
Very Organized and Team Player
Maria is a very responsible and reliable person with a very positive and at the same time realistic way of approaching life.
She is extremely well organized and an easy team player. It was very nice working with Maria.
Professional and Very Supportive
I thoroughly enjoyed working with Maria. She held the right professional attitude and was very helpful and supportive,
which is necessary in the hospitality industry. Despite the fact that we worked in different departments, I always saw Maria
working together with others in the company and with guests in order to get tasks accomplished without difficulty. She was always dedicated to her work and seems to enjoy it to the fullest.
Organized and Space Oriented
Maria has a great criteria for the development of spaces and
knows how to communicate the benefits of spaces and products.
Roxana Castillo Mendoza
Very Professional, Organized and Understanding
Maria showed me hospitality at its finest while I stayed in Barranco, Lima, Peru. She is professional, patient, and understanding when I was trying to navigate my stay in a foreign country. Her advice on the city alone is worth the stay!
Very Organized and Flexible
Maria contributed diligently to the control and supervision of HSE System on board. She was able to organize and run tour operations on board in a very professional, agile and proactive way.
BLOG, RESEARCH AND INSIGHTS
10 Things to know about Agar Agar Bioplastics The main (bio)material we used for our latest Bio Uncu Maker is based on Agar agar, a gelatinous substance made with an extract of red algae abundant on the Pacific coast of Peru and Chile. Did you know that this...
Ten Simple Rules for a Successful Research Collaboration Given that collaboration is crucial, how do we pick the right collaborators, and how can you make the collaboration work in the best possible way? This question came to my mind since currently as a regenerative...
Regenerative and Sustainable Design: What’s the Difference? Is sustainable design enough nowadays, is it a part of the solution? Or a part of the main misconception problem? While a Sustainable Design seeks to reduce negative impacts of the environment, and the health...